Crossroads GPS Launches New $25M TV Advocacy Blitz on Debt and Jobs

First Ad, “Excuses,” Focuses on Today’s Weak Jobs Report 

WASHINGTON – Crossroads Grassroots Policy Strategies (Crossroads GPS) today announced a new $25 million television advocacy effort to urge the President to address the nation’s out-of-control debt and adopt policies that will rescue the flat-lined economy. The first ad in the series spotlights today’s poor employment report and urges strong action instead of excuses in response to the country’s economic woes.

The new ad, called “Excuses,” will air on network television stations in Colorado, Florida, Iowa, Michigan, North Carolina, New Hampshire, Nevada, Ohio and Virginia next week, and can be viewed here. High resolution versions are available upon request.

The ad is the first wave of a $25 million advocacy effort starting July 10 and running through early August.

“We’re suffering through one of the weakest economic recoveries in our history, and the only thing President Obama is offering is slogans and excuses,” said Steven Law, President of Crossroads GPS.  “People are hungering for practical solutions to our skyrocketing debt and flat-lined economy, and that’s what we are putting forward in our New Majority Agenda.” 

The unemployment rate today remained unchanged at 8.2%.  However, if the labor participation rate were the same as when President Obama took office, the unemployment rate would be a staggering 10.9%. Hundreds of thousands of workers have stopped looking for work during the recovery, making the unemployment rate appear artificially low. 

Today’s ad encourages viewers to promote the “New Majority Agenda,” a pro-growth platform that Crossroads GPS developed to rebuild our economy and clean up Washington’s fiscal mess.  For more information about the six major policy initiatives detailed in the plan, visit

Crossroads GPS is a policy and grassroots advocacy organization that is committed to educating, equipping and mobilizing millions of American citizens to take action on the critical economic and legislative issues that will shape our nation’s future in the years ahead.

For more information or to arrange an interview, contact Jonathan Collegio at [email protected] or 202-559-6424.