Crossroads GPS launches $100K advertising blitz promoting immigration reform

New ad runs in Wall Street Journal, Capitol Hill publications and online, supporting key changes to the immigration bill and eventual passage; signed by 53 CEOs, economists and conservative leaders.

WASHINGTON – Crossroads Grassroots Policy Strategies (Crossroads GPS) today announced the launch of nearly $100,000 in advertising in Capitol Hill publications, the Wall Street Journal, and targeted online advertising to promote key changes to, and eventual passage of, immigration reform legislation in Congress.

The ad, which will run in Roll Call, The Hill, Politico, the Washington, DC edition of the Wall Street Journal, and in targeted online advertising, urges Congress to move forward with legislative changes to secure the border, allow for high-skilled immigration, prohibit eligibility for welfare and Obamacare benefits, put undocumented immigrants at the back of the line, and replace the current chain migration system to one that is merit-based.

It is the first time Crossroads GPS has expressed support for action on comprehensive immigration reform, though Crossroads did endorse Sen. Rubio’s (R-FL) high-skilled immigration bill in 2012.

“The Senate immigration bill needs an ‘extreme makeover’ before we can say it really protects our borders and our workers, but it’s important that Congress move forward on it and not just throw up its hands,” said Crossroads GPS CEO Steven Law. “This isn’t just about politics; it’s about taking responsibility for solving a critical national problem.  If we lose this opportunity to pass meaningful immigration reform, we will give President Obama an opening to shift immigration policy further to the left by executive fiat.”

The Crossroads GPS ad is signed by 53 CEOs, business owners, economists and conservative leaders, and can be viewed here.

Crossroads GPS is a policy and grassroots advocacy organization that is committed to educating, equipping and mobilizing millions of American citizens to take action on the critical economic and legislative issues that will shape our nation’s future.

For more information or to arrange an interview, contact Jonathan Collegio at [email protected] or (202) 559-6424.