Crossroads GPS Ads Had Targeted Filibuster Leaders
WASHINGTON—Crossroads Grassroots Policy Strategies (GPS) applauds Senate leadership for breaking the filibuster of S. 178, the Justice for Victims of Trafficking Act, and passing it in the Senate. This legislation will benefit victims of human trafficking, which includes those suffering from kidnapping, modern-day slavery and forced prostitution.
The end of the filibuster followed a digital advertising campaign in support of S. 178 launched by Crossroads GPS. The ads focused on Senators Harry Reid (D-NV), Michael Bennet (D-CO), Amy Klobuchar (D-MN) and Claire McCaskill (D-MO), urging them to drop their “unconscionable” filibuster of this human rights legislation.
“Crossroads GPS is proud to have played a role in countering the partisan filibuster of this vital legislation so that victims of human trafficking — kidnapping victims, modern-day slaves, prostitutes held in captivity — can be rescued and given the relief they need,” said Crossroads GPS president Steven Law.
The Crossroads GPS advocacy effort, which ran from March 24 to April 1, included the following:
- $10,750 digital ad buy in Nevada; ad can be viewed here
- $10,750 digital ad buy in Colorado; ad can be viewed here
- $10,750 digital ad buy in Minnesota; ad can be viewed here
- $10,750 digital ad buy in Missouri; ad can be viewed here
The ad buys were designed to target viewers who are likely to be concerned about the issue of human trafficking.