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Crossroads GPS Launches $9.7 Million TV Issue Ad, “Basketball,” To Frame Debate on Economy, Taxes and Debt

New ad spotlights failure of President Obama’s policies to turn economy around; focuses on young people moving in with parents for lack of work. Airs in ten states for three weeks starting Wednesday. 

WASHINGTON – Today, Crossroads Grassroots Policy Strategies (Crossroads GPS) announced a new $9.7 million issue ad that will run for three weeks on TV to frame the national debate on jobs, the economy, taxes and government debt.

The new ad, “Basketball,” details the Obama Administration’s poor results on fixing the troubled economy, cutting the debt, keeping taxes low and other key issues. The initial television buy includes network affiliates in Colorado, Florida, Iowa, Michigan, North Carolina, New Hampshire, Nevada, Ohio, Pennsylvania and Virginia.

The new spot will start airing Wednesday, May 23 and run for three weeks with a rotation of :60 and :30 second versions. The spot can be viewed here, and is available for high resolution download upon request.

“This ad drives home the impact President Obama’s policies are having on American families and why those policies need to be changed,” said Steven Law, president of Crossroads GPS. “We want there to be a serious debate on the real issues people are facing in this country, and this ad expresses the human element of that debate.”

The ad urges citizens to support the “New Majority Agenda.”  For more information about the six major policy initiatives detailed in the plan, visit www.newmajorityagenda.org

Since President Obama took office in January 2009, the national debt has increased by more than $5 trillion, 45% more people are on food stamps, gas prices have doubled, and job growth is anemic, leaving record numbers of Americans to simply give up looking for work and leave the workforce. Obama and his advisors promised that his economic “stimulus” legislation would prevent the unemployment rate from rising above 8%, but it has been above 8% for every month of Obama’s presidency since February 2009, and the real unemployment rate is considered much higher by economists, due to the large number of discouraged workers who have left the workforce since Obama took office.

Crossroads GPS is a policy and grassroots advocacy organization that is committed to educating, equipping and mobilizing millions of American citizens to take action on the critical economic and legislative issues that will shape our nation’s future in the years ahead.

For more information, contact Jonathan Collegio at jacollegio@crossroadsgps.org or (202) 559-6424.